Research into Logos

This is the main Logo for Pathé. I studied Pathé in an earlier blog as it distributed a film that i was researching - Dog Soldiers. What i think is most important about this logo is that it is obvious what the company is called. Also, with Pathé mainly covering kids films such as the new Muppets film, it is obviously shown, with its usage of bright colours such as the yellow of "Pathé" and the lighting in the background.
This helps me as seen as i am doing a horror genre, i should change it to make the background darker to reflect the darker genre.